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Super Bowl Surfing
When the commissioner of football recently
issued the disparaging remarks about San Diego not having
any more super bowls unless the city antes up millions,
he couldnft have been further off base. For starters
superbowels occur daily at San Diego beaches. Spectacular
emerald waves convex and bending in shapes similar to
real bowls break regularly. The best part of all they
occur in the splendor of naturefs stadium and admission
is free. Day in and day out more people use San Diegofs
beaches than attend all of the professional sporting
events held in the city put together.
Think about the type of visitors beaches
attract. Rarely do you see crowds of people leaving
the beach burning, looting and destroying property to
celebrate. Extra security and surveillance cameras arenft
required at coastal superbowls. Family and friends can
root for their favorites without fear of harassment.
Beach goers like most surfers attend the beach to enjoy
good, clean, wholesome fun. Everyone is a winner! Statistically
beach goers generate a steady stream of income and tax
dollars benefiting the economy year round. Billions
of ocean related dollars are shared by local and nation
wide business ranging from car rental agencies to restaurants.
Whatfs important to note is ocean related business is
steady and flows at a even pace like a succession of
nutritious meals for merchants, manufactures and government
to feast on. Ocean related commerce flows smooth allowing
businessfs to perform at their best resulting in maximum
income potential. Steady growth allows for better management
and service to meet and supply growing demands. Businesses
are able to forecast long and short-range projections
with more accuracy. As long as the waves keep on coming
beach goers will too and so will profits that soar.
Think about a sporting event such as the NFLfs superbowel,
for businessfs and the surrounding community itfs just
like having a sugar fix. Anyone who has kids has witnessed
first hand the affects sugar has on the human body.
First there is an overload and quick burst of false
energy. This is followed by a quick return to a state
even more lethargic than originally started with. Somewhere
in between the highs and lows some very irrational behavior
can occur. When the super bowel comes to town many business
and establishments canft handle the overload. Shortages
of lodging, services and amenities along with a host
of other problems quickly appear. Over staffing overstocking
everything is hyped up to high levels. Afterwards the
boom business disappears even faster than it came leaving
some to wonder was it all really worth it? By the time
real costs and ramifications are tallied, who really
prospers? Beach users, surfers and fans donft leave
the city in a mess that needs to be cleaned up. They
do leave a consistent stream of revenue vital to the
survival of small and large business. Money is distributed
evenly amongst all business and not just special interest
groups such as television networks, big advertisers
and a select few privileged athletes. Ala Moana bowel,
Kaiser bowel and Horseshoe bowel, all famous surfing
spots that have waves with a bowel shape. The cost of
maintaining these super bowels is minimal and the benefit
they provide to their respective communities maximum.
Imagine if millions were to be invested for ocean preservation
and protection along with ocean education and improved
water safety. This would hugely benefit the children,
the public and future generations to come. Investing
in our ocean and beaches is a prudent and sound. Everyone
prospers. . Escalating amounts of local and visitors
from around the world continue traveling here to see
and play in the real sea world. No more super bowels
for San Diego? Guess again, as sure as the next big
ground swell there will be plenty of super bowels of
the aquatic type. The heart and fabric of our American
culture, families, and all walks of life visit these
superbowls Demands placed on these natural resources
continues to steadily grow. Itfs no exaggeration that
in the continental U.S.A. year round the nicest beaches
are in So.Cal. Considering the increasingly popular
attraction of our beaches a $200 million stadium investment
is a wise idea. Just make sure itfs invested in the
right stadium, the peoples stadiumcthe beach where superbowls
happen daily. Beaches do not have to be rebuilt and
never become outdated; the admission price cannot be
beat. Humbly though, a couple extra showers and maybe
another public restroom would be nice. Sea you in the
surf! Surfing experts the Willis Bros. are recognized
for riding the worldfs largest waves and teaching thousands
to surf in California and Hawaii.
Perpetuating the Spirit of Surfing
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