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"The Willis Bros. are a tremendous resource"
-Monterey Herald

"Your columns are so beautiful. You should put all of these "essays" together into a book. The way you tie in surfing to philosophy, living a good life, serenity, and the inner life is sheer poetry full of richness."
-Karen

Surfing facts

The Willis Bros. have surfed all over the world: Brazil, Peru, Mexico, all of California, Australia, France, Spain, and beyond!

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Super Bowl Surfing

 

When the commissioner of football recently issued the disparaging remarks about San Diego not having any more super bowls unless the city antes up millions, he couldnft have been further off base. For starters superbowels occur daily at San Diego beaches. Spectacular emerald waves convex and bending in shapes similar to real bowls break regularly. The best part of all they occur in the splendor of naturefs stadium and admission is free. Day in and day out more people use San Diegofs beaches than attend all of the professional sporting events held in the city put together.

Think about the type of visitors beaches attract. Rarely do you see crowds of people leaving the beach burning, looting and destroying property to celebrate. Extra security and surveillance cameras arenft required at coastal superbowls. Family and friends can root for their favorites without fear of harassment. Beach goers like most surfers attend the beach to enjoy good, clean, wholesome fun. Everyone is a winner! Statistically beach goers generate a steady stream of income and tax dollars benefiting the economy year round. Billions of ocean related dollars are shared by local and nation wide business ranging from car rental agencies to restaurants. Whatfs important to note is ocean related business is steady and flows at a even pace like a succession of nutritious meals for merchants, manufactures and government to feast on. Ocean related commerce flows smooth allowing businessfs to perform at their best resulting in maximum income potential. Steady growth allows for better management and service to meet and supply growing demands. Businesses are able to forecast long and short-range projections with more accuracy. As long as the waves keep on coming beach goers will too and so will profits that soar. Think about a sporting event such as the NFLfs superbowel, for businessfs and the surrounding community itfs just like having a sugar fix. Anyone who has kids has witnessed first hand the affects sugar has on the human body. First there is an overload and quick burst of false energy. This is followed by a quick return to a state even more lethargic than originally started with. Somewhere in between the highs and lows some very irrational behavior can occur. When the super bowel comes to town many business and establishments canft handle the overload. Shortages of lodging, services and amenities along with a host of other problems quickly appear. Over staffing overstocking everything is hyped up to high levels. Afterwards the boom business disappears even faster than it came leaving some to wonder was it all really worth it? By the time real costs and ramifications are tallied, who really prospers? Beach users, surfers and fans donft leave the city in a mess that needs to be cleaned up. They do leave a consistent stream of revenue vital to the survival of small and large business. Money is distributed evenly amongst all business and not just special interest groups such as television networks, big advertisers and a select few privileged athletes. Ala Moana bowel, Kaiser bowel and Horseshoe bowel, all famous surfing spots that have waves with a bowel shape. The cost of maintaining these super bowels is minimal and the benefit they provide to their respective communities maximum. Imagine if millions were to be invested for ocean preservation and protection along with ocean education and improved water safety. This would hugely benefit the children, the public and future generations to come. Investing in our ocean and beaches is a prudent and sound. Everyone prospers. . Escalating amounts of local and visitors from around the world continue traveling here to see and play in the real sea world. No more super bowels for San Diego? Guess again, as sure as the next big ground swell there will be plenty of super bowels of the aquatic type. The heart and fabric of our American culture, families, and all walks of life visit these superbowls Demands placed on these natural resources continues to steadily grow. Itfs no exaggeration that in the continental U.S.A. year round the nicest beaches are in So.Cal. Considering the increasingly popular attraction of our beaches a $200 million stadium investment is a wise idea. Just make sure itfs invested in the right stadium, the peoples stadiumcthe beach where superbowls happen daily. Beaches do not have to be rebuilt and never become outdated; the admission price cannot be beat. Humbly though, a couple extra showers and maybe another public restroom would be nice. Sea you in the surf! Surfing experts the Willis Bros. are recognized for riding the worldfs largest waves and teaching thousands to surf in California and Hawaii.

Perpetuating the Spirit of Surfing

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